You've seen it in our logo, now there's a nice award showing that we at Passerelle also walk the walk (roll the ride?) when it comes to being bicycle friendly. Yesterday, the League of American Bicyclists awarded Passerelle a Silver Award for being a Bicycle Friendly Business, along with 70 other new businesses across the country. Check out the great press release here! To date, nearly 500 businesses in 42 states have been awarded this distinction, with more on the way each year. In addition to certifying Bicycle-Friendly Businesses, the League also certifies Bicycle-Friendly Communities, of which Los Altos is a proud member at the Bronze Level. As more Los Altos businesses attain BFB certification, this could help push Los Altos up in the rating scale towards attaining Gold! If you are interested in learning more about the BFB certification process, please contact Brooke Ray Smith, and if you'd like to learn more about Los Altos' BFC designation, Jim Gustafson is the City's liaison.
PARK(ing) Day Feedback Survey Results
On PARK(ing) Day (Friday, Sept 21, 2012), we set up an all-day installation and asked both users and nearby merchants what they thought. This being Los Altos' first time participating in the annual international PARK(ing) Day celebration, we wanted to collect as much feedback as possible about whether people liked the installation and the idea behind it, which is to improve the vitality of downtown areas by creating public gathering spaces. So, we created two online feedback surveys, for which people were given the urls so they could fill them out on their own time. One survey was geared towards users of the installation (i.e. those who sat, parked their bikes, made chalk or magnet art, ate/drank/conversed in the space), and the other was geared toward the merchants on both sides of that State Street block. Though we weren't able to get a full foot traffic count throughout the day (we miss our interns!), we guesstimate that over 300 people passed through the installation over the course of the day, based on the 300-attendee count of the 359 State Street World Bike Relief event that same evening. Forty-seven people filled out the user survey, and six merchants filled out the merchant survey. Not bad for survey response rates...
Here are the results of the user survey:
And here are the results of the merchant survey (note: sample size is only 6 - but it's better than nothing!)
For more info on PARK(ing) Day, check out our prior blog posts here and here, or see the PARK(ing) Day website.
Results in PDF form here: Downtown Los Altos PARK(ing) Day Feedback Form_Results Summary and State Street Merchants' PARK(ing) Day Feedback Form_Results Summary
And please, keep telling us what you think!
Photos, Feedback, and Lessons Learned from Los Altos' Inaugural PARK(ing) Day Celebration
Thanks to all who came out to visit Los Altos first ever PARK(ing) Day installation last Friday, Sept 21! It was a grand success, with people enjoying the seating, bike parking, chalk and magnet art, shade, bike fix-it station, and general community ambiance all day from 6am 'till 10pm. Check out some photo highlights here, make sure to read the Los Altos Town Crier's article on it this week, and learn more about the inspiration and design for this PARK(ing) Day installation here. Setting up bleary-eyed in the dark at 4:45am, I had no idea how successful this PARK(ing) Day project would be. A small crew of three of us (thanks Kent and Eldon!) had spent the day before prepping the planter boxes, arranging the plants, setting up the bike racks and fix-it station, and unpackaging the tables and chairs. With the help of the turf installer, who had to buy a blowtorch to get the turf adhesive to stick because it was too cold outside, we had the installation assembled just before dawn, and had just enough time to enjoy a steaming coffee at one of the tables before people started wandering in to see what was going on. There was an early morning crowd of coffee-drinkers, moms with little ones waiting for school to start, and cyclists out for their morning ride. Some had heard about this pop-up park from the Town Crier's article the week before the event, and others were simply curious as to what was going on. By 9:30am the place was packed, with all of the bike racks and tables occupied, and artists of all ages starting to draw on the chalk walls. Lunchtime was also packed, and then the crowd thinned out in the early afternoon - perhaps in part due to the fact that the seating was unshaded and it was a relatively warm day. Mid-afternoon the after-school crowd arrived, and the chalk and magnets saw quite a bit of use. People came after work as well, and many more showed up for the evening's festivities at the 359 bike shop. PARK(ing) Day was still hoppin' with people by the time our 10pm take-down began, and I felt bad to pull tables and chairs away from the parents watching their kids make sidewalk chalk art, and the young adult crowd listening to the live DJs rocking the house inside. An exhausting yet exhilarating 18-hour day!
We are trying to learn people's opinions of the Los Altos PARK(ing) Day installation, so it would be extremely helpful if you could take 2-3 minutes and fill out this feedback form for us. We will publish the results next week once we've gotten as many responses as possible, but thus far the feedback is overwhelmingly positive, with the only critiques being that we could have advertised more and that the planter walls were a bit tall (we agree).
If you visited the installation while it was up on Friday, please fill out this PARK(ing) Day Visitor Feedback Form
If you are a downtown merchant, please fill out this Downtown Merchant PARK(ing) Day Feedback Form
This PARK(ing) Day installation is featured on the international PARK(ing) Day website map, LadyFleur's blog, the Town Crier, and the San Jose Mercury News. Please let us know if you see more mention of it!
An Arcade in Los Altos Downtown? Yes, its coming soon!
Mary Hefferman plans to open a boardwalk-style game arcade, named Area 151, in about one month! Area 151 will provide the Los Altos community with an exciting fun filled environment for adults, teens, and families. "It will be a safe place to gather and play teamwork games and redemption games, mixing vintage and the newest technology" said Hefferman.
Last week, the Los Altos Planning and Transportation Commission unanimously approved this cool new business on First Street next to Bumble - see this week's Los Altos Town Crier article.
For more information and updates on Area 151 like them on Facebook and follow them on Twitter!
Stride, Ride, and Roll
Happy Wednesday Friends!
Two weeks ago, On Your Mark, the Los Altos City Economic Development Department and 40+ merchants sponsored the inaugural Stride & Ride event. The goal of this event was to promote health & fitness in the Los Altos community.
The city of Los Alto’s central parking plaza, located at Frist and Main streets, was turned into a skate park and play ground. Teens displayed their skating skills while locals participated in Zumba dancing and tested their flexibility with yoga classes.
To view more pictures on the event, click here.
This amazing video was produced by GriendOutHunger.
Malia Mills Opening in Los Altos
FOR IMMEDIATE RELEASE:
Award-Winning Designer, Malia Mills Opens Ninth U.S. Store in Los Altos, California
Acclaimed Swimwear Line Outfits Anxiety-Free Beach Bodies
Silicon Valley, Ca - (June 19, 2012) -Malia Mills, the American Made swimwear company best known for its well-engineered designs and its Love thy Differences™ philosophy, announces its newest boutique in Los Altos at 271 State Street, Los Altos, Ca. Opening Friday, June 22, the store commemorates Malia Mill’s ninth U.S. boutique. “At Malia Mills we strive to make the swimwear experience revolutionary. Everything from shopping for a suit to wearing a suit should be anxiety-free and liberating,” says Founder Malia Mills.
The Malia Mills collection of high-end signature swimwear separates are engineered to fit sizes 30AA to 40DDD and 2 to 16. According to Mills, “Rare is the woman who is the same size top as bottom. If we had to buy our underwear as sets there would be rioting in the streets!” Malia Mills also offers a complementary collection of high-end ready to wear. Like the company’s signature swimwear, Malia Mills ready to wear is known for chic, utilitarian details and luxurious yet functional fabrics. “We create what we want to pack in our dream suitcase so women feel like rockstars whether home or away,” explains Mills.
Malia Mills fitting trademarked mantra, “Love thy Differences”, is meant to encourage women to exude confidence and embrace her beauty at the beach and beyond. “At Malia Mills we are passionate about celebrating women. We don’t want to change your look. We want to change the way you look at yourself. Look in the mirror and smile at what you see,” says Mills.
Each Malia Mills store houses an extensive inventory of swimwear separates carefully constructed to fit and flatter a variety of shapes and sizes. Malia Mills “fit and philosophy” specialists are on hand to show you numerous options for mixing and matching. Imagine having too many fabulous combos to choose from! And to give you another reason to cheer, Malia Mills swimwear and ready to wear collections are lovingly made in America.
In addition to Malia Mills, the store will sell a curated collection of cashmere, jewelry, hats, bags and more from coveted brands like Inhabit, Kain, Patricia Underwood, Loup Charmant, and Repetto as well as California designers Claire Vivier, Raquel Allegra and Annie Costello Brown. .Visit the Malia Mills e-commerce store at www.maliamills.com for up to date products and information.
Malia Mills is the first of many new shops and venues popping up in downtown Los Altos with the support of Passerelle Investments. Passerelle was founded in late 2009 by two women, Taylor Robinson and Amanda Tevis, with a focus on creating retail and community projects that enhance livability in a downtown. “We are very excited to be a part of Malia Mills opening in Los Altos. Her vision and brand are in inspiration for all women.” Learn more at www.passerelleinvestments.com.
Malia Mills was founded in 1992 and currently has three stores in New York City, seasonal stores in East Hampton and Southampton, and a store in Los Angeles. In 2005, the company won a first place award for Business Success, Entrepreneurial Success and Contribution to Success for Women within New York City from the New York City Commission on Women's Issues. In 2008, Malia Mills was inducted into the Council of Fashion Designers of America.
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Media Contact: For interview requests with Malia Mills , fact checks, or sample information please email Jessica Engholm, Jessica@essepr.com or call 415.606.2405 so that your inquiry can be directed appropriately .
The YMCA Brings Skateboarders to Town
There is no doubt that school is out for summer as evidenced by a colorful, boisterous group of kids happily milling about outside Los Altos Skateworks on State Street this past Friday. The group of kids ranging from 6 to 12 years old are participating in El Camino’s YMCA summer skateboarding camp. All were suited up with their decaled decks in hand, in anticipation of the short bus ride to Sunnyvale’s Skateboard Park. Their brief stop at Skateworks put them in the mood after seeing all the gear and watching riders demonstrate on the indoor ramp. Two more week long skateboard camps are being offered this summer by the El Camino YMCA.
Honey Bee Heaven at 127
Last autumn we remodeled one of our properties and came across a sweet surprise, literally. What we uncovered was a long history of honey bees that had called 127 First Street their home.
Unusual Housemates
Sometime before 1980 a man named Walter Andrews built his second story home and first floor business The Los Altos Glass Company at 127 First Street in downtown Los Altos. Alan Pickett a few years later opened his own company, California Automotive Services, just two doors down.
On March 27th I met with Alan and asked him what he knew about Walter and a rumored honey-collection-contraption. Alan said that Walter did in fact have an unusual setup in his living room that allowed him to harvest honey from the walls. Apparently Walter had never fully finished constructing the building and plywood was the only material that covered the facade. On the back of Walter's second story apartment was a hole in the plywood where the bees made their home in his living room walls. Walter must have heard the constant humming and decided to take advantage of his freeloading housemates. Alan explained that Walter constructed metal troughs with glass jars at the bottom to collect the oozing honey from the living room walls.
Not long after Walter passed away in 1990s, his son Walter Andrews Junior sold the 127 First Street property along with the adjacent lot (now Stylers Floor Covering). Plans to completely renovate the building into a restaurant were unanimously approved by City Council on June 11, 1996. It was not long into the remodeling process when construction workers encountered the honey bees. Alan recalls that several workers were stung and a bee specialist was called in to relocate the queen and her hive. Remarkably this was not the last of the 127 First Street bees.
Delicious Reward
Last October we began remodeling our 127 First Street property. The construction crew had just started repairing the facade when they uncovered a fully developed, three year old bee hive. In the Bay Area it is not uncommon to come across hives during remodeling projects. An easy alternative to extermination is relocation. For this project we worked with Pete Moffat Construction and Dal Allan of San Jose Bee Removal to relocate the hive.
I spoke with Dal on April 12th and asked him about the details of the hive removal. Dal said that when he arrived at 127 First Street several of the workers were frustrated about uncovering the angry hive. Dal explained that during the fall bees are more likely to be feisty because they are intent on protecting their honey in order to survive the winter. Yellow Jackets and other bee colonies are known for ganging up on an exposed hive (like the 127 First Street hive) and stealing the honey.
Dal waited to remove the hive until mid-afternoon to make sure that most of the bees had made it back home. He used a "bee-vac" to safely suck up the colony and dropped them into a capture basket. He then cut out the brode comb (the home for baby bees) and placed them on frames to be easily transfered to their new hive. A cache of over 40 pounds of honey was later divided up between the construction crew--a sweet reward for their earlier troubles.
Dal's Home Sweet Home
Dal brought the hive back to his home in Saratoga where it took the bees only two days to adjust. All of the previously cut edges of the comb had been tidied and the bees were back to business as usual. I asked Dal if he ever sells his bees. He said that several families and orchard owners have purchased his hives and he visits them each year to make sure that the hives are healthy. Dal also sells his honey at the Butter Paddle in Los Gatos. All proceeds go to EMQ FamiliesFirst, a nonprofit that helps children and families in crisis. His honey can also be purchased online at the Local Harvest food cooperative.
Bike To Work Day 2012
At 6:15am yesterday morning in a blue pre-dawn haze, hundreds of neon-clad cyclists gathered at the 24th Street BART station in the Mission District of San Francisco. Some had coffee in hand staring blankly into space, others were chatting with friends excitedly, and all were sporting canvas tote bags labeled "Bike To Work Day 2012" given out by friendly San Francisco Bicycle Coalition volunteers. This was my third year participating in Bike To Work Day, and I've been hooked ever since that first 45-mile ride from San Francisco (my home) to Los Altos (my job) in 2010. Yes, you may call us crazy, those of us who somehow think that bicycling for 2-3 hours before beginning a work day is a great idea. I thought so too - until I tried it. The ride is organized by SF2G, a group of cyclists loosely affiliated with Google but open to anyone. Their tag line is, "Skip the traffic. Skip the gym. Add joy" and boy is that joy part accurate. Picture it: you're gliding silently along the edge of the San Francisco Bay, the sun rising blood-orange above the East Bay hills and casting a rosy glimmer over glassy water, shorebirds softly calling and swooping around you, the sweet salty smell of marshland, and dew sparkling on the grasses. You've got friends around you, you're getting incredible exercise, and by the time you've reached the office you'll have had this amazing sensory adventure to prime your work day. It's pretty hard to be grumpy on bike-to-work days.
To aid cyclists on Bike To Work Day, cities, counties, and local cycling groups sponsored Energizer Stations along major bike routes, providing juice, bagels, coffee, the complimentary tote bags, and other goodies that varied by location. In Los Altos there were several Energizer Stations: at Main and Foothill in Downtown Los Altos, at Loyola Corners, along the Stevens Creek Trail, and at the Whole Foods on El Camino. This year, Passerelle donated 100 blinking red bicycle lights to the Los Altos Bicycle and Pedestrian Advisory Committee (BPAC) as one of the tote bag goodies with which bike-to-workers were rewarded for their commitment to cycling. The lights read, "I (bike) Los Altos" and apparently were a big hit.
For more information on Bike To Work Day, visit youcanbikethere.com so you can participate next year! If you're interested in learning more about how to safely (and scenically!) bicycle up and down the peninsula along the San Francisco Bay, contact Brooke Ray at brookeray@passerelleinvestments.com and she'd be glad to give you her route recommendations.
Los Altos Rail History
The following is adapted from Don McDonald's book, Early Los Altos and Los Altos Hills, available from the Los Altos History Museum.
In 1904 the Southern Pacific Railroad had the vision of connecting a San Jose-Los Gatos line to Palo Alto and San Francisco by electric trolley. The company bought the San Jose-Los Gatos Interurban Railway and formulated a plan to create the Mayfield-Los Gatos Cut-off, connecting Palo Alto to San Jose. The creation of this extension was impossible without the cooperation of Sarah Winchester. In 1888 Sarah Winchester bought 165 acres of ranch land in present-day Los Altos and named it El Sueño ("The Daydream"). Southern Pacific President, Oliver A. Hale, convinced Sarah Winchester to sell her entire ranch in order to procure a right-of-way for the Mayfield line. Fortunately the new route followed existing county roads and no other right-of-way was needed.
Laying the foundation for a railroad in the Los Altos countryside was no easy task. It involved horses, mules, steam shovels, and manpower. Actual construction on the Mayfield-Los Gatos Cut-off began in 1907. Paul Shoup, who worked at the Southern Pacific Company and was President in 1929, had a vision for the prime land located along the rail line. In 1907 with the help of Walter A. Clark and other friends, Paul Shoup established the town of Los Altos.
Steam train service in Los Altos began in 1908 and electric trolley service followed on February 26, 1910. This created parallel railroad tracks along present-day Foothill Expressway. Train number 2476 (featured in the first image above) was one of several steam trains purchased in the 1920s by the Southern Pacific. It provided rail service for both passengers and freight until the late 1950s. Trolley service reached its peak in 1915 and steadily declined during the Great Depression. Bus services along the same route eventually substituted the trolley. The Peninsular Railway Trolley stopped its services in March 1933.
After World War II Los Altos, along with other peninsula towns, experienced a population boom. Los Altos was no longer home to only orchards and sleepy farm houses. Developers built houses and new schools, and automobiles flooded into Los Altos. The Southern Pacific, the catalyst for Los Altos' establishment, was no longer the favored mode of transportation. Eventually Los Altos had only once-a-day rail service to and from San Francisco and in 1958 the Southern Pacific stopped for good. Only four years later, Foothill Expressway was constructed along the same route.
References
McDonald, Don and The Los Altos History Museum. Early Los Altos and Los Altos Hills. Charleston: Arcadia Publishing, 2010.
Nyberg, Paul D. Los Altos: Portrait of A Community. Los Altos: Select Books, 2000.
Photos reproduced with permission from the Los Altos History Museum.
Los Altos Easter Egg Hunt
The Los Altos Village Association is putting on an Easter Egg Hunt this Saturday from 10 AM to Noon. There will be over 3,000 eggs filled with candy and other prizes. State Street and Second Street will be closed for crafts and face painting. Bring the whole family and enjoy an exciting day in downtown Los Altos!
For more information about this wonderful Los Altos Village Association event please visit their website or see their details listed below.
Fred Kent Placemaking Presentation
Last night the Los Altos Town Crier and Los Altos Forward hosted Fred Kent, President and Founder of Project for Public Spaces, at 359 State Street. Over 50 individuals from the local community came to learn from one of the leading experts on placemaking.
Kent explained that placemaking is common sense and that people naturally want to live, work, and play in areas with activities. He suggested that great places are produced not through design, but instead by relying on the community as the collective expert. Here are Fred's "Eleven Prinicples for Creating Great Community Places":
- The Community is the Expert
- Create a Place, Not a Design
- Look for Partners
- You Can See a Lot Just by Observing
- Have a Vision
- Start with the Petunias: Lighter, Quicker, Cheaper
- Triangulate
- They Always Say "It Can't Be Done"
- Form Supports Function
- Money is Not the Issue
- You are Never Finished
Photos Courtesy of Andrea Eaton
Placemaking in Los Altos with Fred Kent
Written by Town Crier Report Los Altos Forward and the Town Crier have scheduled a forum on making the most of public spaces 5:30-7:15 p.m. Thursday at 359 State St., Los Altos.
Fred Kent, founder and president of Project for Public Spaces, will discuss how to transform public spaces in downtown Los Altos into vital places that highlight local assets, spur rejuvenation and serve common needs.
Kent, an authority on revitalizing city spaces, advocates livability and smart growth.
Project for Public Spaces is a non-profit planning, design and educational organization whose mission is to help people create and sustain public spaces that build stronger communities. Founded in 1975, Project for Public spaces has completed projects in more than 2,500 communities in 40 countries and all 50 states.
For more information, visit Los Altos Forward.
On Your Mark - St. Patrick's Day Fun Run
Lace up your running shoes because this weekend is On Your Mark's free St. Patrick's Day Fun Run! Explore the beautiful Los Altos Hills' pathway system during the 5 kilometers (about 3 miles) run. Get there early because the first 50 people will receive a free ASICS Fun Run tee and a pair of Balega socks! Stick around after for a breakfast of green eggs and ham at the First and Main Sports Lounge.
Valentine's Sweets Tour in Los Altos
Check out the Valentine's Sweets Tour video made by the Los Altos Town Crier's Eliza Ridgeway.
Los Altos History Museum Crab Feed
Last Saturday night, Amanda and I attended the Los Altos History Museum's 25th Annual Crab Feed with our husbands Mike and Casey at Hillview Community Center. It is the biggest fundraiser annually for the museum and was great fun. The event started with a silent auction and social hour and then we were led into the main hall for the never ending supply of crab (or so it seemed) and live auction. We were honored to be one of the emperor crab sponsors - and picked raffle tickets at the end of the night for gift baskets. We didn't win any baskets - but some friends did! If you get a chance get in line for next years tickets - it's always a sell out. Don't miss the water exhibit at the museum that closes April 22nd - and my son's favorite the train exhibit upstairs. The museum is located at 51 So. San Antonio Rd behind the Library and is open Thurs - Sun from 12-4. Some great shots of the evening are below thanks to Diane Claypool.
Employee Parking "White Dot" Breakfast
Have you ever wondered what those white dots are for in the North and South Plaza parking lots downtown?
Those dots are actually indicators of all day employee parking. Nice right? The best part is that you can purchase a permit if you are local business owner or employee for only $36 a year! And get this, they are transferable which means your friends can share! So instead of parking in front of where you work and having to move your car every 2-3 hours, you can park all day in a white spot without any hassle. This also means that our town's valuable customers are more likely to find parking where they need it.
Kathy Kleinbaum, Los Altos' Economic Development Manager, organized a breakfast on January 25th, 2012 to inform local business owners and employees about the white dot program. The event was held at Passerelle's office and was sponsored by the City of Los Altos, The Chamber of Commerce, the Los Altos Village Association, and Passerelle. Brooke Ray Smith presented the program and held a question and answer session for over 25 community members. For more information about the white dot program see the flyer below.
Bike Friendly Business Districts and The Business Case for Bikes
On November 21 2011 Passerelle invited April Economides, Long Beach's Bike-Friendly Business District (BFBD) developer, to come and speak at 359 State Street (our new bike pop-up downtown). April informed Los Altans about the benefits of having a cycling enthusiastic community and showed us that they could be developed in our own hometown. Her presentation on Long Beach's BFBD illustrated the misconceptions held by merchants about bicycles and how they positively changed over time.
Outline of Long Beach's BFBDs
- What
- The City of Long Beach received grant funding from the Department of Health and Human Services through the Los Angeles County Department of Public Health
- 4 BFBDs were established in the cityThe East Village Arts District, 4th Street Retro Row, Bixby Knolls and Anaheim Street’s Cambodia Town.
- Why
- The purpose of BFBDs is to encourage merchants and customers to choose bikes instead of cars for short trips
- Benefits
- Bicycling encourages us to shop and dine locally
- Minimizes traffic and parking issues
- Increases safety
- Reduces air pollution
- Bicycling is healthy and fun!
- How
- Merchants and their employees will ride bikes and cargo trikes to run errands, make deliveries, buy lunch, and conduct other business within and around their district
- Retail/Service discounts for bicyclists every Saturday, all day
- Bikes will be incorporated into existing events via:
- Free bike valets – i.e. ‘rock star’ parking
- Free basic bike maintenance and tutorials
- Free bike safety training and booklets
- Free kids’ bike rodeos
- Free bike goodie giveaways
A unique part of the BFBD program that April highlighted as an option for downtown Los Altos is the "Bike Saturdays". Every Saturday over 100 Long Beach retailers offer discounts to cyclists. Not only does this encourage residents to shop locally but it also promotes a healthy and active lifestyle. Check out the Bike Long Beach website for more information on Bike Friendly Business Districts!
Link to Los Altos Patch article "Can a Bike-Friendly Downtown Provide a Low-Cost Boost of Vitality?"
Cesar Chavez Backpack Drive
Cesar Chavez Thank You <<< This is a link to the heart warming letter from the school