FOR IMMEDIATE RELEASE:
Award-Winning Designer, Malia Mills Opens Ninth U.S. Store in Los Altos, California
Acclaimed Swimwear Line Outfits Anxiety-Free Beach Bodies
Silicon Valley, Ca - (June 19, 2012) -Malia Mills, the American Made swimwear company best known for its well-engineered designs and its Love thy Differences™ philosophy, announces its newest boutique in Los Altos at 271 State Street, Los Altos, Ca. Opening Friday, June 22, the store commemorates Malia Mill’s ninth U.S. boutique. “At Malia Mills we strive to make the swimwear experience revolutionary. Everything from shopping for a suit to wearing a suit should be anxiety-free and liberating,” says Founder Malia Mills.
The Malia Mills collection of high-end signature swimwear separates are engineered to fit sizes 30AA to 40DDD and 2 to 16. According to Mills, “Rare is the woman who is the same size top as bottom. If we had to buy our underwear as sets there would be rioting in the streets!” Malia Mills also offers a complementary collection of high-end ready to wear. Like the company’s signature swimwear, Malia Mills ready to wear is known for chic, utilitarian details and luxurious yet functional fabrics. “We create what we want to pack in our dream suitcase so women feel like rockstars whether home or away,” explains Mills.
Malia Mills fitting trademarked mantra, “Love thy Differences”, is meant to encourage women to exude confidence and embrace her beauty at the beach and beyond. “At Malia Mills we are passionate about celebrating women. We don’t want to change your look. We want to change the way you look at yourself. Look in the mirror and smile at what you see,” says Mills.
Each Malia Mills store houses an extensive inventory of swimwear separates carefully constructed to fit and flatter a variety of shapes and sizes. Malia Mills “fit and philosophy” specialists are on hand to show you numerous options for mixing and matching. Imagine having too many fabulous combos to choose from! And to give you another reason to cheer, Malia Mills swimwear and ready to wear collections are lovingly made in America.
In addition to Malia Mills, the store will sell a curated collection of cashmere, jewelry, hats, bags and more from coveted brands like Inhabit, Kain, Patricia Underwood, Loup Charmant, and Repetto as well as California designers Claire Vivier, Raquel Allegra and Annie Costello Brown. .Visit the Malia Mills e-commerce store at www.maliamills.com for up to date products and information.
Malia Mills is the first of many new shops and venues popping up in downtown Los Altos with the support of Passerelle Investments. Passerelle was founded in late 2009 by two women, Taylor Robinson and Amanda Tevis, with a focus on creating retail and community projects that enhance livability in a downtown. “We are very excited to be a part of Malia Mills opening in Los Altos. Her vision and brand are in inspiration for all women.” Learn more at www.passerelleinvestments.com.
Malia Mills was founded in 1992 and currently has three stores in New York City, seasonal stores in East Hampton and Southampton, and a store in Los Angeles. In 2005, the company won a first place award for Business Success, Entrepreneurial Success and Contribution to Success for Women within New York City from the New York City Commission on Women's Issues. In 2008, Malia Mills was inducted into the Council of Fashion Designers of America.
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Media Contact: For interview requests with Malia Mills , fact checks, or sample information please email Jessica Engholm, Jessica@essepr.com or call 415.606.2405 so that your inquiry can be directed appropriately .